Dave Fleet

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Facebook Strategies: Content Over Creative

Dave Fleet

of comments on his clients’ status updates come from peoples’ newsfeeds, not from the pages themselves. Success on Facebook depends on companies providing interesting, valuable content that engages people through their home base on Facebook. You see, Facebook doesn’t treat all content equally. Do you agree?

Strategy 410
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Where does content fit in Facebook’s new marketing model?

Dave Fleet

.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising. Enter Facebook’s new advertising products.

Content 375