Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

DECEMBER 12, 2013

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. These are exciting times for anyone in the advertising, marketing and communications space. Agencies need to “bring it” with compelling, integrated ideas.

Consultant 153

Consultant Flickr Advertising Collaboration 153

Adam Cohen

OCTOBER 27, 2011

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Marketing organizations are historically built around generation of “finished” content. I’ve seen clients put all the funding for that in marketing, and others in PR.

Content 237

Content Press Release Flickr Collaboration 237

Adam Cohen

DECEMBER 12, 2013

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. These are exciting times for anyone in the advertising, marketing and communications space. Agencies need to “bring it” with compelling, integrated ideas.

Flickr 100

Flickr Consultant Collaboration Advertising 100

Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. Suffice it to say that EMC|ONE is at the very epicenter of enterprise collaboration at EMC. Why or why not?

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Adam Cohen

MAY 2, 2011

But they are there helping customers, collaborating with colleagues and pushing businesses into new territory with emerging technology. Co-opetition in the World of Social Media Marketing (10). The Powered Social Marketing Help Desk is Open (5). So here’s to celebrating those people behind the scenes. Related Posts.

Social Media 218

Social Media Communities Collaboration Industry 218

Adam Cohen

OCTOBER 27, 2011

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Marketing organizations are historically built around generation of “finished” content. I’ve seen clients put all the funding for that in marketing, and others in PR.

Content 100

Content Press Release Flickr Collaboration 100