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How to optimize your marketing budget: Do more with less

Sprout Social

Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. Take into consideration the cost of tools, resources, employees and contractors. This is important considering skill gap is a major issue in many marketing teams.

Marketing 126
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Consultants provide strategic advice to sales and human resources too. Managing strategic partnerships has always been an important part of public relations. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. But, its use is not limited to marketing.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Miro, a collaborative online whiteboard for teams, created the above map with a bank in mind.

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Building a New Kind of Cruise Community

Waxing UnLyrical

So we spent months creating an entirely new CMS (content management system) from scratch – WordPress didn’t have the firepower. We’re not an online sales brochure, we’re a resource to help people make informed decisions. Know anyone in the travel space we should be collaborating with? Out of our minds?

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Technical Project Manager: A Guide on Their Role in Managing Your Digital Marketing Projects

Razor Social

Some of the typical skills a Project Manager will have are: People management skills – They need to get the maximum performance out of all members of the team. They may be required to liaise with other departments or interact with senior management. It’s a desktop application so you can’t use it anywhere!

Project 63
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Out With The Old…Rethinking Outdated Intranet Portal Models Part I – Introduction

SocMed Sean

. “Traditional” intranet portals that are simply presentations layers with a back-end content management system just don’t cut it anymore. Instead, organizations want their employees to generate peer-to-peer content using 2.0

Wiki 133
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eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

The artefacts operated upon through PLEs include the digital resources and references with which individuals wish to engage presently and perhaps recall in the future. Resources include not only static text and media but also dynamic services and their artefacts, such as instant messaging, online forum and weblog conversations.

Web 2.0 165