Collaboration Construction Nielsen Tools 
Sprout Social
MARCH 8, 2017
A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. For starters, here are a few different tools you can use to find the perfect influencer for your brand: BuzzSumo. A tool that continues to help brands find true influencers in their field is BuzzSumo.
Buzz Marketing for Technology
JUNE 27, 2008
At the same time, however, they present users with problems that involve the need to utilize non-linear information-seeking strategies and to construct knowledge from independent shreds of information that were accessed in a non-orderly and non-linear way ( Burnett & McKinley, 1998 ; Jansen & Pooch, 2001 ; Schank, 1984 ; Zins, 2000 ).
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