Jon Loomer

NOVEMBER 6, 2018

Learn about my recommended system in our upcoming class! Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down? Is my CPA going up/down? Is my CPA going up/down? Definitions. I pull out these metrics and save them as a daily report, which I then run for each client.

Organization 166

Organization CPA Facebook CPM 166

Jon Loomer

APRIL 18, 2018

They focus on Cost Per Acquisition (CPA) instead of Lifetime Value, which can help provide more of a buffer when acquiring new customers versus only looking at your average order value and calculating at what cost you must obtain a new customer. Their CPA goal is $20. If an ad set CPA goes above $20, they turn it off immediately.

Analytics 167

Analytics CPA Facebook Advertising 167

Jon Loomer

JULY 29, 2019

Many marketers agree that compelling creative is more important than bidding, audience diversification, and funnel mapping, so if that’s truly the case, how are we all supposed to stay on top of things? We’ll be covering these questions and much more in our upcoming course: Ad Creative Mastery. Join our upcoming course!].

UGC 167

UGC Facebook CPA Upcoming 167

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Marketing was much easier when it was controllable. Then they can go back to business as usual.

Social Media 139

Social Media Strategy Consultant Social CRM 139