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Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

At the turn of the decade, Facebook and Twitter were the two giants in social media. Yet back in 2010 (a simpler time for both sites, pre-IPO’s), both sites were generally untapped when it came to ad revenue and mass appeal for small businesses. As both sites continued to grow and shift their scope, all of that quickly changed.

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Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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H&R Block Declares a Hipster Tax Crisis

Convince & Convert

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” The option to Hipsterize yourself is still available on the site. I couldn’t resist trying it out.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. How can I help you?

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Hawaii Business: How the Social Media Workshop Can Help You

Bare Feet Studios

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, internet TV and YouTube , blogging, Twitter , etc. We have several speakers who focus on non-profits and cause marketing. What is Podcamp + Wordcamp Hawaii?

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7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Waxing UnLyrical

But I’ve never bought into Komen’s “pink ribbon” deal, because its Goliath-like domination of the cause marketing world , not to mention the month of October, made me want to root for the underdog. After all, surely they’d be on the site, right?

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Netflix does both, with Twitter handles specific to each market and several of its shows. Artist profiles include links to social channels, and the platform’s integration with Facebook, Instagram, Snapchat, Whatsapp, Twitter, and other sites is designed to make sharing and promoting music seamless. Source: Spotify.

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