Convince & Convert

AUGUST 22, 2013

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. The campaign video on YouTube has generated more than 300,000 views. For some, it may be sharing via social media, while for others it may be voting or donating money.

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Social Media Project Film Campaign 156

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Mayne, who is well-known for his work with ESPN, also stars in a series of videos on the company’s YouTube channel.

Case Study 160

Case Study Campaign Cause marketing YouTube 160

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

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LinkedIn Tips Skills URL 113

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Bare Feet Studios

OCTOBER 15, 2008

But first I would like to answer some of the questions I have been receiving about our upcoming events, Social Media Workshop Hawaii and Podcamp + Wordcamp Hawai. If ever there were a time to trust in “a rising tide floats all boats,&# it is now. - Charlene Li What is Social Media? Thu, Oct 23, Hawaii Prince Hotel.

Social Media 40

Social Media Viddler Hotels Upcoming 40

Later

AUGUST 21, 2020

In this blog post we’re delving into the many benefits of aligning a brand with a social cause, as well as how to do it in a meaningful and effective way: Why Support a Social Cause on Social Media? How to Support a Social Cause on Social Media #2: Celebrate the Advocates in Your Community .

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Instagram Brands How To UGC 63