Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Mayne, who is well-known for his work with ESPN, also stars in a series of videos on the company’s YouTube channel.

Case Study 160

Case Study Campaign Cause marketing YouTube 160

Convince & Convert

AUGUST 22, 2013

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. The campaign video on YouTube has generated more than 300,000 views. If you didn’t know that drive-in theaters across the country were at risk of closing, you’re not alone.

Social Media 156

Social Media Project Film Campaign 156

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

LinkedIn 113

LinkedIn Tips Skills URL 113

Bare Feet Studios

OCTOBER 15, 2008

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, internet TV and YouTube , blogging, Twitter , etc. We have several speakers who focus on non-profits and cause marketing. What is Podcamp + Wordcamp Hawaii?

Social Media 40

Social Media Viddler Hotels Upcoming 40

Later

AUGUST 21, 2020

Video platforms (whether that’s TikTok , Pinterest Video , YouTube , IGTV or Instagram Live ) can be an effective way to delve deeper into your cause, whether through Q&As or storytelling. . ?? Artwork by @hippypotter. A post shared by Brew Dr. Kombucha & Tea (@brewdr) on Jun 9, 2020 at 12:16pm PDT.

Instagram 63

Instagram Brands How To UGC 63