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Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

At the turn of the decade, Facebook and Twitter were the two giants in social media. The Trouble with Twitter. The viability of Twitter as a money-making resource for SMBs has been up for debate for the past couple of years. Now we have two social giants looking to better serve the business community and their needs.

Twitter 187
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Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Netflix does both, with Twitter handles specific to each market and several of its shows. Athleta community! Build brand communities. While brand communities have existed long before social media. Several studies show that participation in communities can increase brand loyalty. Give back to the community.

Examples 145
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Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters

Convince & Convert

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. When voting, people can read information about the drive-in, from its history, to its role in the community. About the Jessica Gioglio: Follow @savvybostonian.

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Color Clash: Pink or Purple?

Waxing UnLyrical

October 25th, 2010 Tweet A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. In the non-profit/cause marketing world, most notably pink, and thus breast cancer. Its unfortunate the cause has been so trumped by the pinks, which are also important. pts Settings.

Class 248
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9 Brands Driving Meaningful Change on Instagram

Later

Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Whether it’s creating sustainable skincare or empowering the LGBTQ+ community — brands with purpose are able to sell their products and support causes they care about. our community is strong and growing.

Instagram 104
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Fetching Friday – Resources, SEO Blogging Contest & Sheep LED Art

Kikolani

Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. Utilizing Twitter for conversations and information – how to get more out of Twitter. How social are your customers ?

Resources 129