Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Ignite Social Media

AUGUST 31, 2021

By excelling in community management, brands can enhance their online presence and relationship-building with consumers. What last year was an effort to boost the local economy and do good in one’s community has become a new way of shopping for many. Cause Marketing Continues to be a Top Social Media Trend.

Trends 184

Trends Organization Social Media Travel 184

Convince & Convert

AUGUST 22, 2013

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. Inspired by this issue, Honda is championing an effort called Project Drive-In. At roughly $80,000 to upgrade, it’s cost prohibitive for most small town theaters.

Social Media 158

Social Media Project Film Campaign 158

Hootsuite

MAY 10, 2021

Athleta community! Share corporate communications. Product recalls, tech glitches, responses to social issues, hiring announcements. Spurred by the Black Lives Matter movement, posts about workplace diversity, culture, and issues, have become more common on social media. Build brand communities.

Examples 145

Examples Company Social Media Apparel 145

Later

AUGUST 21, 2020

A study conducted in 2019 found that 74% of consumers think brands should take a stand on important issues. . It can even improve affinity inside the workplace — with 87% of employees stating that businesses should have a stance on relevant societal issues. And that’s not all. View this post on Instagram. We hear you!

Instagram 63

Instagram Brands How To UGC 63

Convince & Convert

JULY 6, 2010

Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted. Online consumers are savvy and being open and communicative is vital to reputation management.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

JULY 13, 2012

so lots of issues to talk to him about. What I want to talk about, in terms of my issue of the week is the report from our friend Jeff Widman last week about the diminishment in people using Facebook tabs. There’s a lot of different issues at play there. He’s one of the 1%-ers. It’s going to be very exciting.

Banking 113

Banking Mobile Team Social Media 113