Hootsuite
MAY 10, 2021
Social media for big companies has become about as commonplace as human resource departments. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Customers take for granted that big companies are on social media.
Ignite Social Media
AUGUST 31, 2021
By excelling in community management, brands can enhance their online presence and relationship-building with consumers. What last year was an effort to boost the local economy and do good in one’s community has become a new way of shopping for many. Cause Marketing Continues to be a Top Social Media Trend.
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Buffer Social
SEPTEMBER 11, 2023
I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.
The Realtime Report
APRIL 16, 2014
Prior to Facebook’s IPO, Zuckerberg sent a letter to investors in 2012 in which he said the following: “Facebook was not originally created to be a company. Now we have two social giants looking to better serve the business community and their needs. A win-win situation, right? What’s New?
Later
AUGUST 21, 2020
Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Whether it’s creating sustainable skincare or empowering the LGBTQ+ community — brands with purpose are able to sell their products and support causes they care about. View this post on Instagram.
Buzz Marketing for Technology
NOVEMBER 10, 2008
Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.
Waxing UnLyrical
OCTOBER 25, 2010
In the non-profit/cause marketing world, most notably pink, and thus breast cancer. First , you can’t get away from how pink, and by association breast cancer, rule October when it comes to causes and awareness. Turns out October is, among many other things, Domestic Violence Awareness Month. These fine folk did: Jan.
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