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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

improved sentiment) More product enquiries, trials Visits to specific landing pages Decision Higher proposal rates from interested prospects Action Higher conversion rates than cold channels Advocacy Referrals from existing customers. According to Nielsen, 92% of consumers trust recommendations from brand advocates.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars.

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How to use Instagram for B2B marketing

Sprout Social

Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Case studies make for excellent testimonial graphics.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sentiment: How much are you willing to automate verse check by hand? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis.