Razor Social

MAY 15, 2019

Funnel Stage Measurement Awareness Impressions – positive mentions of your product/service Engagement – likes, shares, comments Increase in website traffic Increase in the number of online conversations about the brand Increase in the number of fans/followers Consideration Improved brand reputation (e.g.

Influencer 104

Influencer Social Media How To Campaign 104

Webbiquity SMM

FEBRUARY 7, 2011

Social media marketing is about building a reputation that you can trade on to boost other marketing efforts.&#. Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Sentiment: How much are you willing to automate verse check by hand? Expion just compiled 8 case studies with one of our clients, Applebee's.

Social Media 158

Social Media Radian6 Strategy SM2 158