Social and Logical

DECEMBER 7, 2010

Yesterday, I wrote a post about the celebrity Digital Death campaign that was intended to raise money for AIDS relief in India and Africa. I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter.

Campaign 170

Campaign Pharmaceuticals Research Project 170

Social and Logical

DECEMBER 19, 2010

I’m sure you’ve had the experience of looking up brands on Twitter and finding that these companies might only have about 100 followers or so. How do we take the fun, carefree, connected, engaged online social personality and channel it into brand campaigns? For inspiration, do a search on successful social media campaigns.

Social Media 150

Social Media Campaign Conversation Strategy 150

Social and Logical

DECEMBER 3, 2010

I follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes. Oliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. This changed when I came across their online presence.

Price 150

Price Video Engagement Features 150