Adam Sherk

NOVEMBER 1, 2012

This triggered me to change my strategy around traditional PR work and focus on ‘micro-PR’ campaigns. The practice of spending time and money on online, print or broadcast campaigns with big commitments and investments needs to change. Factor in not only what your competitors are doing, but what they have already done.

Startup 117

Startup Campaign Tips Reputation 117

Adam Sherk

AUGUST 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk JVC Facebook Page Sweepstakes a Big Success. Developed with RFI Studios (part of Ruder Finn), the campaign has been a great success. The challenge is how to keep that momentum going once the campaign is over. But Does it Violate Facebook Guidelines?

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

OCTOBER 24, 2012

To be fair I do write about PR and I occasionally cover sports and social media, so it’s not completely off base. But I always liked the Globetrotters as a kid, so when I saw the team logo at the top I actually thought it was kind of neat. PHOENIX, Oct.

Press Release 108

Press Release Sports Team Statistics 108

Adam Sherk

FEBRUARY 9, 2010

Imagine coming across Cooper Union in Manhattan and getting to read an article on Abraham Lincoln’s campaign speech there in 1860. What else can news sites do with Foursquare and other forms of location-based social media? Not from a recent Wikipedia entry; from actual news coverage from that time. That’s just one idea.

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Foursquare Badge Press Release Syndication 111

Adam Sherk

MARCH 2, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites.

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Survey Twitter Digg Hitwise 193