Direct Marketing Observations

FEBRUARY 21, 2012

While the definition of ROI is evolving to better fit the world of relationships and networks, the ability to demonstrate ROI in hard numbers — not in followers or fans — will become a baseline business requirement in 2010. Consider this post in Gigaom, 3 accurate metrics for ROI on social media campaigns.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

AUGUST 24, 2011

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. or starting blogger outreach campaigns ? There was a time where I hated hearing the comment, “Yea but there is no ROI in social&# ; Now? They have to have them to survive.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

NOVEMBER 4, 2011

So it was assumed that a) Starbucks had mastered “social media” and b) Their “campaign” was successful because of their explosive growth in followers. Look at a Starbucks , who became early on, the darlings of social media and engagement because of the fact they grew to a million Twitter followers rather quickly.

Klout 206

Klout Facebook Metrics Engagement 206