Remove Campaign Remove Radian6 Remove Reputation Remove Social Networking
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. winning campaigns, measure ROI, and reach audiences.

article thumbnail

Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

Brands 139
article thumbnail

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., Unlike pure SEO management tools (e.g., site) is helpful.

Software 140
article thumbnail

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we create a killer social media campaign that will get noticed? How can we find the most influential bloggers and get them to write about our client?

Questions 162
article thumbnail

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

This will help a great deal in planning and managing successful marketing campaigns. Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. It just depends on the needs of the client.

article thumbnail

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

If you look around the social web a lot like me, you will agree that most social media campaigns suck. Some people think social media is just fun. What do you think about using social media for business? If your business is already on the social web, you will need something to help you improve on your campaigns.

Questions 277