Remove Campaign Remove Insurance Remove Microblogging Remove Twitter
article thumbnail

Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Look at the difference between Obama and Clinton’s campaign for one example… Obama has leveraged social sites well and while Clinton’s campaign seems to know they need to be there, they don’t quite get it. Not one of them has a blog (solicitors, accountants, insurance brokers etc). It really worries me!

article thumbnail

Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

article thumbnail

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t cross promote to Twitter (offer a different incentive on Twitter). Don’t just broadcast the same messages to your Twitter and Facebook followers. Just like with any other marketing campaign you need to be sure that you are not “putting all of your eggs in one basket&# just like you mentioned.

Facebook 279
article thumbnail

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. A marketer has have an understanding of the community and help craft campaigns, articles, stories, videos and or pictures that appeal to each community.

article thumbnail

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

What percentage of Fortune 100 companies are on Twitter? What social media tool helps small business double their reach on Twitter? “70% of social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter, and Classmates.com,&# and women use Facebook more than men.

Research 191
article thumbnail

An Open Letter to Facebook

Techipedia: Tamar Weinberg

Well, if you know about how it works with agencies, you know that this stuff is campaign-based, and when the campaign ends, you really don’t belong as the page admin anymore. I want Facebook to look at this guy on Twitter. The problem is that Twitter didn’t try to market itself as a private platform.

Facebook 277