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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Creating a campaign to sell a specific product or service on your website needs a special mention. Competition tracking and industry benchmarking. This is usually the majority of your audience.

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TikTok Stories: How To Take Advantage of Super-Short Videos

Hootsuite

Social media experts often use sponsored posts to A/B test content before they decide on a permanent post or campaign. Try one campaign, then try the other on a different day at a similar time. Good news for lurkers: Unlike Instagram, TikTok Stories do not offer a full list of viewers. Test what works. You can keep it short.

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7 Practical Tips to Optimise the Results of Social Media

Razor Social

Optimisation is one of my favorite words and it’s definitely not used enough in the digital marketing industry. This tool provides a library of stock video clips that you can filter by use case, industry, occasion and even aspect ratio to find exactly what you need for your video. But what about optimising what you already have?

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. The rest are lurkers. Not a shock: retailers and restaurants are the most engaging industries on Twtitter. NewsCred ). Econsultancy ). Social Fresh ). Social Fresh ). Rocket Post ). Rocket Post ).

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. 25 Characteristics of Highly Effective Social Media Campaigns by Social Media Today. Got some time?

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

This is often required for regulatory compliance in industries like health care and finance. Many brands use a blog as a way to share engaging content with their audience and establish their industry expertise. Social media compliance is particularly relevant to organizations in regulated industries like healthcare and finance.

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How to Really Build Backlinks and Dominate Google

Viper Chill

My friend Danny also noticed the decrease in bloggers linking out and started a mini-campaign about it. Interview Someone Important Similar to the last idea, interviewing someone in your industry or someone high profile is likely to get you a lot of attention. In terms of this site, it might be a great resource post. Just curious.

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