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I Am Terrific! A Lesson in StoryBranding

Dave Fleet

I thought all along that this health care center that I come to for the sake of staying alive was just mediocre. When I arrived for the appointment, I saw posters and brochures tagged “Excellence is All Around You.” Gave me goose bumps. Some brands have actually found the solution.

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The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

We don’t really want to see the sausage making that goes on with the mechanics of government (just look at the congressional approval ratings as the health care debate has received a ton of exposure). I think the problem with “open government&# is the name. Why are my taxes so hard? Why are my taxes so hard?

Gov 2.0 119
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Adapting to More Digital and Social Ways of Being in a Time of Crisis

Hootsuite

Social platforms offer critical infrastructure, helping government agencies, hospitals, and health care organizations coordinate fast responses and speedy citizen engagement. During the moment we need them most, hospitals, health care companies, and government agencies have been hit by a storm of cyberattacks in recent weeks.