Hootsuite

SEPTEMBER 28, 2020

Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful.

Social Media 129

Social Media Consultant Health Care Questions 129

Hootsuite

JUNE 28, 2023

Is there a certain practice or health care philosophy you adhere to that would be helpful for patients to know? You can use social media to establish yourself as a thought leader, build your reputation, and tell your audience what you stand for. Ask yourself: What kind of story do you want to tell people?

Social Media 82

Social Media HootSuite Marketing Health Care 82