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Obamacare And Social Media: 5 Must-Reads

Firebelly

The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. GetCovered Obamacare Square: Health Care Tries to Go Viral. Part of that marketing campaign is a social media push, designed to be cool and sexy. Read all about it below.

Seven Ways to Change the Perception of PR

Spin Sucks

The communications industry is guilty of deception – even murderous deception, if you believe the following books: Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans. Secrets and Lies: The Anatomy of an Anti-Environmental PR Campaign. Today’s guest post is written by Glenn Ferrell. In the U.S.,

Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management

www.mckinseyquarterly.com

In earlier IT campaigns, identifying and prioritizing the applications that would generate the greatest business value was relatively easy. Rather than dictating the use, management broadened participation by supporting an awareness campaign to seed further experimentation. The McKinsey Quarterly Home McKinsey & Company McKinsey Global Institute china.mckinseyquarterly.com Help [+] Log In Register close Register Member Center The McKinsey Quarterly is the business journal of McKinsey & Company. Register now for immediate access to hundreds of articles. First time here? tools.

40 Social Media Blogs You Should Be Reading

Pamorama

Hands-on work at a Fortune 500 technology company, a technology start-up, in health care, chemical manufacturing, risk management consulting, and the non-profit sector have provided her with a wealth of experience and insights. Digital Buzz : Featuring the latest digital ad campaigns, hot new Web sites, interactive marketing ideas, virals, industry news, social media, insights, and other great digital trends from all over the world. Brandon Block Anti-Drugs Message is a Win for Public Health Communications =-. Blonde 2.0′s and social media news. great stuff.

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

How about “know the language you’re blogging in or carefully proof your own work to ensure you’re not corrupting it?&# “List out&# is redundant; “audience&# is singular yet you say “who are the audience,&# etc. Health (1). Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. Speaking. Archives. Contact. « Free Personal Branding Teleseminar by A Brand You World Summit. Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. Donâ??t

Buy 2

The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful. Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose?