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| | GET SOCIAL PR
MARCH 17, 2011 Four Kinds of Public Relations News Releases
There are four basic news release for any public relations campaign strategy, and depending on the campaign, you may need to use any combination of these. Incidentally, the news release is the basic tool of any campaign strategy, and some public relations campaigns can be conducted entirely with news releases. Say your insurance company has devised a new type of policy compliant with new health care reform guidelines, a news release would tell the general public about the new program and spur new business. The Backgrounder. The Feature.
| | SPIN SUCKS
AUGUST 2, 2011 Seven Ways to Change the Perception of PR
The communications industry is guilty of deception – even murderous deception, if you believe the following books: Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans. Secrets and Lies: The Anatomy of an Anti-Environmental PR Campaign. Today’s guest post is written by Glenn Ferrell. In the U.S.,
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| | PAMORAMA
DECEMBER 16, 2009 40 Social Media Blogs You Should Be Reading
Hands-on work at a Fortune 500 technology company, a technology start-up, in health care, chemical manufacturing, risk management consulting, and the non-profit sector have provided her with a wealth of experience and insights. Digital Buzz : Featuring the latest digital ad campaigns, hot new Web sites, interactive marketing ideas, virals, industry news, social media, insights, and other great digital trends from all over the world. Brandon Block Anti-Drugs Message is a Win for Public Health Communications =-. She founded Blonde 2.0 Blonde 2.0′s great stuff.
| | WWW.MCKINSEYQUARTERLY.COM
FEBRUARY 22, 2009 Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management
In earlier IT campaigns, identifying and prioritizing the applications that would generate the greatest business value was relatively easy. Rather than dictating the use, management broadened participation by supporting an awareness campaign to seed further experimentation. The McKinsey Quarterly Home McKinsey & Company McKinsey Global Institute china.mckinseyquarterly.com Help [+] Log In Register close Register Member Center The McKinsey Quarterly is the business journal of McKinsey & Company. Register now for immediate access to hundreds of articles. First time here? tools.
| | THE RELATIONSHIP ECONOMY
NOVEMBER 12, 2011 Now Your Data Is Being Transformed
One personal-line insurer, for example, tailors insurance policies for each customer, using fine-grained, constantly updated profiles of customer risk, changes in wealth, home asset value, and other data inputs. Some retailers are also at the forefront of using automated big data analysis: they use “sentiment analysis” techniques to mine the huge streams of data now generated by consumers using various types of social media, gauge responses to new marketing campaigns in real time, and adjust strategies accordingly. Both require significant expense and effort to acquire.
| | CONVINCE & CONVERT
APRIL 14, 2010 The Key to Social Media Success is Just 2 Letters | Integrated.
Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful. Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose?
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TRADESMEN INSIGHTS Podcast: Industry Interview with Georgia Foley-STAFDA Market
| WEDNESDAY, JUNE 30, 2010
lines of credit and overall government policies top the list. 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure
Success Adding Social Icons Helps Drive E-mail Marketing Campaigns
Whats Your Company Value Proposition? You can hear the entire interview here. Highlights include: What the biggest challenges facing members are. Key issues facing the manufacturing sector. Employee Free Choice Act - What it means if it becomes law. What the manufacturer’s role moving forward should be to support distribution. take my survey [link]. MORE >>
THE RELATIONSHIP ECONOMY Now Your Data Is Being Transformed
| SATURDAY, DECEMBER 31, 2011
One personal-line insurer
, for example, tailors insurance
policies for each customer, using fine-grained, constantly updated profiles of customer risk, changes in wealth, home asset value, and other data inputs. Some retailers are also at the forefront of using automated big data analysis: they use “sentiment analysis” techniques to mine the huge streams of data now generated by consumers using various types of social media, gauge responses to new marketing campaigns
in real time, and adjust strategies accordingly. Both require significant expense and effort to acquire. MORE >>
FRESHNETWORKS Mobilising people in social media: the #welovethenhs debate
| THURSDAY, AUGUST 13, 2009
Between them they have shared over 20,000 different stories that range from individual experiences to debates and evaluations of the merits of public health care
over a private health insurance
scheme. The levels of involvement are impressive and have been driven primarily by people sharing their own personal stories rather than being driven by a corporate or organisational Twitter campaign
. Brown joins NHS Twitter campaign
(guardian.co.uk). Image by alice-palace via Flickr. Expressed via Twitter. Some more reading. welovethenhs word of mouth YouTube MORE >>
- 50 Habits of a Highly Effective Blogger " EdithYeung.com
How about “know the language you’re blogging in or carefully
proof your own work to ensure you’re not corrupting it? “List out is redundant; “audience is singular yet you say “who are the audience, etc. Health
(1). Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. Speaking. Archives. Contact. « Free Personal Branding Teleseminar by A Brand You World Summit. Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. Be honest. MORE >>
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