Hootsuite

SEPTEMBER 28, 2020

Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Proactive Report

DECEMBER 2, 2013

Here’s one example of how it is being done in the health care sector. Averting crises and mitigating reputation issues. The Progressive Insurance refusal to pay out a claim last year lost them more than 1000 customers. When the “Dell Hell” debacle occurred their stock price dropped dramatically.

ROI 69

ROI Case Study Health Care Insurance 69

Webbiquity SMM

FEBRUARY 28, 2011

. • Maria Amezaga , Global Social Media Advisor, Shell. • Lanie James – Social Media Specialist, Chesapeake Energy. Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept. Technology: Software, Internet. • Diane Davidson – Sr.

List 155

List Twitter Brands Microsoft 155

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful.

Social Media 128

Social Media Consultant Health Care Questions 128

Hootsuite

JUNE 22, 2023

While you’re here, jump into our free webinar on Social Media in Health Care: Stories from the Front Lines. Federal laws like the Health Insurance Portability and Accountability Act ( HIPAA ) offer some direction, but compliance alone often isn’t enough to keep healthcare organizations safe online. Measure ROI.

Policies 93

Policies Template Templates Examples 93

Hootsuite

JUNE 28, 2023

Is there a certain practice or health care philosophy you adhere to that would be helpful for patients to know? You can use social media to establish yourself as a thought leader, build your reputation, and tell your audience what you stand for. Ask yourself: What kind of story do you want to tell people?

Social Media 82

Social Media HootSuite Marketing Health Care 82

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama. and the site produced a list of candidate cities for our consideration. Definitely.

Social Media 115

Social Media Strategy Travel Team 115