Jeff Esposito

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What brand are you?

Jeff Esposito

As the group went around the table a lot of brands were thrown out there (Nike, Converse, Harley Davidson, and Dodge). easy to jump on the anti-Romney bandwagon, the company stuck to their convictions even asking the President’s campaign to remove their ads containing Big Bird. Last week I attended an off-site meeting for work.

Brands 47
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Social Media’s Redheaded Stepchild

Jeff Esposito

There are also a number of groups and associations that can be joined and used for interaction with others within industries of interest. Participating organizations can also advertise within the LinkedIn ecosystem or create ad campaigns focused on core objectives such as sales. You have to start by investing in the platform.

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Has social media made you an ostrich?

Jeff Esposito

They often have distain for traditional marketing campaigns, calling them inauthentic, and so they flinch at the idea of using social for marketing. Another group that can fall into the ostrich trap are support pros.

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Don't burn bridges

Jeff Esposito

As Fleet mentions in his article many companies are also making one time use accounts for specific campaigns. The sheer focus of these campaigns is acquisition and does not factor in the long-term connection with these people or other areas of the customer lifecycle. link] davefleet I like your “bridge to nowhere&# metaphor.

CoTweet 36
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Target's PR issue

Jeff Esposito

The outrage from the two groups stems from Target donating $150,000 to a business group backing Minnesota Republican gubernatorial candidate Tom Emmer. The Human Rights Campaign is currently asking that the company donate an equal amount of money in support of gay-friendly candidates.

Issues 34