Effective Meta Advertising: Key Metrics Simplified
Jon Loomer
MAY 23, 2023
While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. Each group has a different level of usefulness. There is no need to prioritize any metric over this group. If your CPC sucks, but you get a great Cost Per Desired Action, who cares about that CPC?
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