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What's your social currency?

Akamai Marketing

640 Million on Facebook. Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. It might frustrate you to know that LOTS of people are lurkers. Million users on YouTube. Probably not.

Lurker 203
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The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. Most Facebook brand pages aren’t actually online communities. They are just glorified marketing channels.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

For example, are they entrepreneurs, marketers etc. On Facebook you can set up an ad (you don’t have to run it) targeted to your Facebook fans and then change the targeting options to work out the profile of your audience. Creating a campaign to sell a specific product or service on your website needs a special mention.

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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

But the viral video app’s success has not come at the expense of competitors like Facebook, Instagram, or even Snapchat. For Facebook, it’s Lasso. Thinking about adding TikTok to your social media marketing strategy? Brazil is TikTok’s third and fastest-growing market, with 8.6% Not yet, at least. Instagram has Reels.

Marketing 145
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TikTok Stories: How To Take Advantage of Super-Short Videos

Hootsuite

Following suit from the likes of Instagram, Snapchat, Facebook and the rest, TikTok is the latest app to hop on the trend. Social media experts often use sponsored posts to A/B test content before they decide on a permanent post or campaign. Try one campaign, then try the other on a different day at a similar time.

Video 99
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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

NewsCred 273
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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Social media has dramatically altered the buying process as well as marketing practices.