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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. The event encouraged bus riders to converge on Honolulu Hale and take the bus together to one of Honolulu’s co-working locations with Mayor Peter Carlisle. Some social media influencers were first-time bus rides.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

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30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 4) A ridiculously long Directory of Social Media Monitoring and Analysis Tools. 10) What The F*!# What is the uncommon?

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How to Serve Government A Shitstorm Online #SocialMedia #Auspol #LGBT

Laurel Papworth

Ten Steps to Create a Shitstorm Online with Social Media. For social change. Ten Steps to Create a Shitstorm Online with Social Media. Document everything on Social Media. Create a storify. Collate your social assets (tweets, photos whatever). Collect your lists from social media sites.

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10 Twitter Tools You’ll Actually Use

Sprout Social

Our weekly #SproutChat has been a great way to bring the social media marketing community together and get our followers to interact. IFTTT (If This Then That) is more of a productivity app than a Twitter tool, but it’s extremely powerful for social media marketers. Try Storify. Try T.U.N.S. does just that.

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