Case Study and Lessons Learned: App Product Launch and Awareness
Akamai Marketing
JANUARY 1, 2015
Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. The event encouraged bus riders to converge on Honolulu Hale and take the bus together to one of Honolulu’s co-working locations with Mayor Peter Carlisle. 762 app downloads in 4 days following event.
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