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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. The event encouraged bus riders to converge on Honolulu Hale and take the bus together to one of Honolulu’s co-working locations with Mayor Peter Carlisle. 762 app downloads in 4 days following event.

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Last Call: Social PR Virtuoso Registration Closes 11/30 11:59 pm ET

Waxing UnLyrical

One of ’em was even doing a Storify of the chat as we co-hosted it – LIVE! – because the Social PR strategies and campaigns you put together are JUST. Like this one (read from the bottom up, then the thread will make sense to you): I cannot even begin to tell you how impressed I was (am) with these students.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

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30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 13) Not only was the Old Spice social media campaign the big wow for me in 2010, I thought this was pretty fun too. Let’s get to it. What is the uncommon?

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How to Serve Government A Shitstorm Online #SocialMedia #Auspol #LGBT

Laurel Papworth

But given that my social media day job is putting together these types of campaigns to emotionally manipulate you into buying an idea, I know how to get enough people behind this to give Gov a taste of the revolution that currently occurring on the streets and in the Twittersphere and that they seem oblivious to. Create a storify.

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10 Twitter Tools You’ll Actually Use

Sprout Social

You could search for people you follow with the word “blogger” in their bio, then launch an outreach campaign to connect with them. Did your company host or attend a popular industry event? Storify allows you to pull in multiple Tweets and or other social media posts and group them into a story. Try Storify.

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