Buffer Social

JUNE 28, 2023

It's unlikely we would make a change to our website, emails, or ad campaigns without first proving through an experiment that the change will lead to more conversions. There are two ways I come up with new experiment ideas: Analyzing the performance of the Adwords campaigns to look for friction points.

HootSuite 88

HootSuite Marketing Adwords Campaign 88

Convince & Convert

MARCH 19, 2018

The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention. Save your custom audiences to optimize settings and recycle for future campaigns.

CPM 148

CPM CPA ROI Campaign 148

Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. This is known as a pay-for-outcome or cost-per-action model. All those promo codes and custom URLs for sponsors are used to track the podcast’s affiliate sales. Attribution model.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Convince & Convert

APRIL 13, 2017

Running effective campaigns will continue to be challenging and competitive for Facebook and Instagram advertisers, both in ad cost and inventory, and it’s very clear that marketers must iterate and innovate at a rapid scale. These audiences live within the Website Custom Audiences creation area of the ads manager.

Advertising 128

Advertising Features Facebook CPA 128

Jon Loomer

JULY 2, 2015

You can view activity by domain (default), URLs, device or events. ” All Campaigns Dropdown. By default within the main “Manage Ads” view of Ads Manager, you’ll see a report broken down by campaign. All Campaigns. I also don’t believe you could previously view deleted campaigns.

Facebook 114

Facebook CPA CPM Campaign 114

Josh S Peters

SEPTEMBER 18, 2009

Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. 4 basic types of marketing campaigns 1.

ROI 100

ROI CPA Campaign Buy 100

Jon Loomer

DECEMBER 4, 2019

Your Facebook ads campaign is working great. During the learning phase, the delivery system is exploring the best way to deliver your ad set — so performance is less stable and cost-per-action (CPA) is usually worse. Your campaign will theoretically reach optimal performance once out of the learning phase.

Facebook 154

Facebook CPA Campaign Cost 154