Campaign Comparison Crowdsourcing Marketing 
Sprout Social
DECEMBER 5, 2022
Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Ability to crowdsource. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry. Enables instant communication.
Techipedia: Tamar Weinberg
JULY 29, 2010
In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. I’ve been a tech marketing consultant for 25+ years, but watching people try to take the value of advice to free just plain sucks. Guilty as charged!
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