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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Social monitoring requires using specialized tools to gather qualitative and quantitative data. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. Community building Monitoring your social mentions is a great way to talk to your audience.

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Sprout on Sprout: How to create your own social media video template

Sprout Social

A post shared by Sprout Social (@sproutsocial). To source ideas for these videos, we look at new and existing campaigns, upcoming feature launches and other high-priority business updates. For example, when we launched the Sprout Community Hub , many of our teams came together to create the announcement video. Script writing.

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them. Lisa Larranaga Denten is the social media manager of Cision US.

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6 Influencer KPIs to Track for Every Campaign

Keyhole.co

6 Influencer KPIs to Track Every Campaign. Social Engagement. While it’s clear that influencer marketing is on the rise , before launching your own influencer program or community, it’s essential to lay out a detailed measurement strategy. KPIs can be based on industry benchmarks or results from past campaigns.

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16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

Click to jump to any section: 10 of the very best Social Media Marketing podcasts. 3 Paid Social Media Marketing podcasts. 3 Community Building & Customer Support podcasts. — 10 of the Very Best Social Media Marketing Podcasts. The Science of Social Media by Buffer.

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

While GoPro’s Instagram Stories alone looks amazing enough, it is part of their #DreamReal marketing campaign of fulfilling their social media advocates’ dreams. Film interesting and fun moments of the event. Our Stories range from social media tips to influencer, brand and team member takeovers.

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7 Instagram Rumors That Even Smart Social Media Managers May Believe

agora pulse

You’re a savvy social media manager who knows how to successfully wield the power of Instagram … except lately, you’ve heard things. The world’s foremost Instagram marketing expert Jenn Herman recently went live on Social Pulse Weekly and debunked the most popular myths in circulation right now.