Convince & Convert

DECEMBER 5, 2013

For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube.

Case Study 139

Case Study Study Sysomos Crowdsourcing 139

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). However, many of the tools I mentioned above, Radian 6, Sysomos, etc, have a management/response component included in their workflow model. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 158

Social Media Radian6 Strategy SM2 158

Webbiquity SMM

SEPTEMBER 12, 2011

Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. 9 new rules for YouTube marketing by iMedia Connection. And “Rule 2: You can’t make it on YouTube alone…even with close to 2.0

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

APRIL 8, 2010

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. Social media is a continuous effort, not something that is only campaign-based.

Social Media 268

Social Media Marketing Policies Sysomos 268

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Curalate also has community management capabilities that allow you to discover uncovered conversations about your brand.” 13) Sysomos. 1) Socialbakers.

Social Media 207

Social Media Tools Netvibes Sample 207

Webbiquity SMM

AUGUST 16, 2010

HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. A collection of short summaries and links to a huge list of posts about Twitter, Facebook, YouTube, mobile marketing and business development. 25 Characteristics of Highly Effective Social Media Campaigns by Social Media Today. Got some time?

Social Media 200

Social Media Tools Strategy Tips 200

Techipedia: Tamar Weinberg

JULY 7, 2010

People are flocking to sites like Twitter and Facebook and other communities because they are online communities where they can learn from and hang out with their peers. The success of a social media marketing campaign strongly revolves around engagement. Twitter is a community and you’re a member of the congregation.

Social Media 251

Social Media Klout Influencer Feed 251