Convince & Convert

AUGUST 22, 2013

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. Inspired by this issue, Honda is championing an effort called Project Drive-In. The campaign video on YouTube has generated more than 300,000 views.

Social Media 158

Social Media Project Film Campaign 158

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Ignite Social Media

AUGUST 31, 2021

Cause Marketing Continues to be a Top Social Media Trend. Companies have launched promotional campaigns focused on these attributes. Sprout Social notes, “People today feel more divided than united – and it’s all too easy to see why. Include video captions Add video descriptions Stay informed about accessibility tools .

Trends 184

Trends Organization Social Media Travel 184

Hootsuite

MAY 10, 2021

But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. Product recalls, tech glitches, responses to social issues, hiring announcements. From marketing to recruiting, people increasingly want to see the faces behind the brand. Share corporate communications.

Examples 145

Examples Company Social Media Apparel 145

Later

AUGUST 21, 2020

A study conducted in 2019 found that 74% of consumers think brands should take a stand on important issues. . It can even improve affinity inside the workplace — with 87% of employees stating that businesses should have a stance on relevant societal issues. And that’s not all. View this post on Instagram. Hey OUAI Fam, ?

Instagram 63

Instagram Brands How To UGC 63

Bare Feet Studios

OCTOBER 15, 2008

We have an incredible opportunity to collaborate in a social web way to move Hawaii to the top of the chart in tourism, in technology, and in green issues. We have far more to gain by sharing knowledge and collaborating on social media campaigns than we do by staying isolated in our own competitive worlds.

Social Media 40

Social Media Viddler Hotels Upcoming 40

Convince & Convert

JULY 6, 2010

Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. The most efficient way to do this today is online. Building a network of supporters over time that aligns with a company’s values and actions only help protect a company in times of trouble.

CSR 138

CSR Social Media Strategy Consultant 138