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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Use both quantitative and qualitative competitive marketing analysis to glean actionable intelligence about the following key areas: Platforms: Does your competition stick to Facebook and Twitter, or are they using all social media networks equally? On Facebook, pay attention to how many people are “talking about this.”.

Analysis 106
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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? As we test out a lot of tools, we are going to share the tools we use on a regular basis. Marketing automation is a big growth area and if you haven’t invested in a marketing automation tool now is the time to do so. Marketing Automation. billion one.

Tools 40
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. Owned Media: Using Your Permission Marketing Assets.

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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Yup, you can’t just chat with people on Twitter and broadcast on Facebook. As many people say, the “public face&# of the company on either Twitter of Facebook or wherever else is expected to do it all — support, etc. Links are just one currency of the web. What about the creativity that is now required of you?