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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Use both quantitative and qualitative competitive marketing analysis to glean actionable intelligence about the following key areas: Platforms: Does your competition stick to Facebook and Twitter, or are they using all social media networks equally? On Facebook, pay attention to how many people are “talking about this.”. BuzzStream.

Analysis 106
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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

If you are going down the free route, use Google Blog Search, Technorati, and blogrolls to find relevant blogs. BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. Tamar is also the author of The New Community Rules (July 2009).

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. Owned Media: Using Your Permission Marketing Assets.

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45 Marketing Tools to Consider for 2017

Razor Social

Google Analytics. If we had to suggest only one tool to help you track the effectiveness of your campaigns, as well as the performance of your website, it would be Google Analytics. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns. Don’t leave home without Google Analytics!

Tools 40
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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Yup, you can’t just chat with people on Twitter and broadcast on Facebook. As many people say, the “public face&# of the company on either Twitter of Facebook or wherever else is expected to do it all — support, etc. Reply BuzzStream Todd April 16, 2010 at 12:44 pm I think Cheryl sums it up.