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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Finding Bloggers and Influencers. You can also sort and analyze your own followers to get a better understanding of the potential contact points you already have, or take a look at competing brands. BuzzStream.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

It’s not free, but Compete is one of the most comprehensive tools for competitive marketing analysis available to businesses of all sizes. BuzzStream. Buzzstream software is built to achieve one key result: helping you gain the attention of digital influencers before your competition does.

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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” Wait, what? Unfortunately, quality web copywriting just isn’t as novel as it used to be. Take What’s Yours. Asking for backlinks.

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How to Use Niche Publishers to Drive Revenue

Convince & Convert

Use tools such as Compete and SimilarWeb to gauge demographics and audience size. Tools such as BuzzStream and Linkdex can give you access to niche bloggers. Make sure to check Quantcast and Compete to ensure a blogger’s traffic aligns with your target demographic. If it doesn’t, you’ll need to create something from scratch.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

Instead, focus on blogs with small and medium levels of influence (Twitter followers, blog subscribers, likes, +’s and so on). You will get refused, but it won’t hurt as much as being refused by an online influencer. Try Compete, Quantcast and Alexa, but be aware that none offer completely accurate data. Keep records.

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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Reply Jamie Sandford April 15, 2010 at 10:36 am Tamar, one of the things that I think has happened is that because of the need to compete with other SM pros in the space, we’ve somehow lost the emphasis to be social with one another. Reply BuzzStream Todd April 16, 2010 at 12:44 pm I think Cheryl sums it up.