Writtent Blog

JULY 22, 2013

Historically, companies of all sizes have relied heavily on SWOT for competitive marketing analysis, an acronym which stands for strengths, weaknesses, opportunities, and threats. While fast food chains Chipotle and Qdoba offer a similar product, Chipotle has effectively positioned themselves as an eco-friendly company. Social Media.

Analysis 106

Analysis BuzzStream Marketing SEO 106

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. 78% of companies now say they have dedicated social media teams.

Social Media 40

Social Media Avatar Social Networking Compete 40

Convince & Convert

OCTOBER 22, 2013

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How do you measure the ROI of your big content initiatives? Our process at Moz isn’t much different than most companies.

Strategy 152

Strategy BuzzStream Content Brands 152

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. See who's talking about your brand or company: [link] [link] Meghan Gehan Kurrently revolutionizes real-time #search with #twitter and #facebook.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Razor Social

JANUARY 26, 2017

With the right tool, you’ll not only save time but also get better results over time and maximize your social media ROI. According to Emailmonday , roughly 49% of companies use some type of marketing automation, and this is an upward trend. If you still haven’t implemented the tech, it’s time to get on board! Use Google Tag Manager.

Tools 40

Tools Tips Marketing WordPress 40