Writtent Blog

JULY 22, 2013

Historically, companies of all sizes have relied heavily on SWOT for competitive marketing analysis, an acronym which stands for strengths, weaknesses, opportunities, and threats. While fast food chains Chipotle and Qdoba offer a similar product, Chipotle has effectively positioned themselves as an eco-friendly company. Social Media.

Analysis 106

Analysis BuzzStream Marketing SEO 106

Writtent Blog

SEPTEMBER 20, 2013

In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” It’s getting their hands on content which can differentiate, connect with consumers, and help their company meet strategic goals.

Content 72

Content BuzzStream Marketing Sports 72

ProBlogger

FEBRUARY 10, 2013

Instead, focus on blogs with small and medium levels of influence (Twitter followers, blog subscribers, likes, +’s and so on). You will get refused, but it won’t hurt as much as being refused by an online influencer. Try Compete, Quantcast and Alexa, but be aware that none offer completely accurate data. Keep records.

Quantcast 42

Quantcast BuzzStream Reputation Google Reader 42

Techipedia: Tamar Weinberg

APRIL 14, 2010

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Just like “social media experts&# want more freebies, so too, consumers expect more of the companies using this space. After all, the companies are intruding on their turf unannounced.

Social Media 267

Social Media SEO Blogger Communities 267