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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Email facilitates communications. There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. However, this phenomenom has gotten so bad that I’ve asked people not send me press releases. Guess what? His response?

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Social Media Outreach for Beginners

Sprout Social

A lot of brands put social media outreach in the hands of their social media or community manager. A good example of this is our community outreach manager Sarah Nagel. Find people that are likely to be interested in your brand and industry, ideally influencers with their own following. Choose keywords related to your industry.