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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. Advertising and Campaign Themes: What topics, trends, and concepts are they actively targeting in content marketing ?

Analysis 106
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An Introduction to Social Media for Business

Sprout Social

When is the last time you filled out a customer survey? Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Creative campaigns tend to generate a lot of attention and have a greater chance of going viral. And social media is the perfect example of this shift.

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How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words. Even more strikingly, 85% of publishers would like access to the raw data from your campaign.

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4 Things You Need to Know Before You Pitch

Convince & Convert

BuzzStream and Fractl have collaborated to figure out the most important aspects of publisher personas and pinpoint the four aspects you need to research before you pitch: Education. Does the publication’s target audience match the target audience and goals of your campaign? Image via BigStockPhoto.com. Work History. Target Audience.

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45 Marketing Tools to Consider for 2017

Razor Social

You can use it to automate your email campaigns, send automated SMS messages to your email subscribers, quickly create and test email capture landing pages, or for functions like lead scoring and routing, task management, and more. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns.

Tools 40
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101 Marketing Tools and Technology Tips for 2017

Razor Social

You can use a tool such as Audiense to run automated DM campaigns. This is a great tool to help you manage larger Facebook ad campaigns and get more value from them. This capability will also minimize the risk of spending your money on non-performing campaigns. Use UTM tracking on social media campaigns.

Tools 40