Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Techipedia: Tamar Weinberg

JULY 15, 2009

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. That’s why social media is important. Is MySpace marketing really worth it? I hope that doesn’t detract you from buying the book! Answers Yahoo!

Communities 170

Communities Marketing MySpace Yahoo 170

Social Media Strategery

DECEMBER 13, 2008

Write a white paper justifying why it shouldn’t be blocked. I’m tired of talking to people who want to do social media but let an ignorant boss or an archaic policy get in their way. not by having memos sent down from leadership about using social media, but one guy sticking his neck out to push the envelope.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm! Yes, Nutshell can send you the daily digest of all your social activity. Someone should buy Flowtown, pronto.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. I also think this would pair great with a recent white paper by White Horse called the TIME Method. Some just buy.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively). That would be a fun discussion, right?

Social Media 120

Social Media Strategy Consultant RSS 120