Apple: A Case Study in Why Brands Should Control Their Stories
Waxing UnLyrical
NOVEMBER 8, 2011
People would still line up at midnight to buy the next amazing gadget that would change their life. For example, it costs only $14 to buy $1 of profits from Apple. Yet it costs $1,200 (estimate) to buy $1 of profit from LinkedIn. There is, however, a huge danger with this strategy. The stock market hates surprises.
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