Waxing UnLyrical

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

People would still line up at midnight to buy the next amazing gadget that would change their life. For example, it costs only $14 to buy $1 of profits from Apple. Yet it costs $1,200 (estimate) to buy $1 of profit from LinkedIn. There is, however, a huge danger with this strategy. The stock market hates surprises.

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Weekly Roundup: Neither BarfShiners Nor Grouchiacs

Waxing UnLyrical

Microsoft buying Skype? by Jayme Soulati. Why: it’s only recently that people have started bantering here on WUL. It’s not going to happen on every post, but it’s great fun when it does. by Jeff Pulver. Why: Jeff wrote this post before the deal was official.

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

For example, if Starbucks buys a “sponsored story&# ad, the status of a user’s friends who check into or “like&# Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. Apple was almost dead and Microsoft was king. When you check in to a place on Facebook; 3.

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