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The Microsoft Surface's Beauty is Only "Surface Deep"

Stay N' Alive

As a long-time Microsoft fan (my first computers were all PCs), and with all my excitement about Windows 8, I was very excited about the Microsoft Surface. With all the hype Microsoft was giving it - run all your Windows apps across every Microsoft device, in a beautiful, comfortable environment - I was anxious to try it out!

Microsoft 111
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? So the things that come to mind are Discord , buy the Discord servers.

B2B 306
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Is LinkedIn a Sign of What’s to Come for Social Media Networks? | Social You Should Know

Ignite Social Media

Microsoft and LinkedIn made big headlines this week, while social networks continue to expand their advertising features. That and more in this week’s Social You Should Know. Microsoft Buys LinkedIn – A Sign of Things to Come?

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Paying Homage to the Social Technographics Ladder

Ignite Social Media

In my experience, it helped brands understand the whys and hows of people using social media tools and networks. I clearly remember discussing this chart with folks from Microsoft before we started running the Windows social channels for them. Why Do People Not Use Facebook? .

Survey 148
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Why social media teams will be at the center of conversational commerce

Sprout Social

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. Conversational commerce sits at the intersection of messaging apps and shopping, giving consumers an opportunity to buy from brands through chat apps and even voice technology.

Team 140
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How Will Brands Invest Social Ad Budgets Pulled from the Facebook Boycott?

Ignite Social Media

LinkedIn was purchased by Microsoft in 2016 for over $26 billion and it’s the premier business-focused social network. LinkedIn has some advantages that most social networks don’t in that the normal practice is listing your employer and job title. That makes for desirable B2B targeting in particular.

Brands 176
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore. 75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others).