Josh S Peters

DECEMBER 4, 2009

You want people to have the desire to be your loyal customer because if they are they’ll be part of an exclusive group that gets XYZ benefit. Figure out how you’re going to deal with different groups online and how you’re going to interact, deliver deals or awards, etc. Instead think about private groups.

Loyalty 113

Loyalty Campaign Social Media Groups 113

Josh S Peters

FEBRUARY 22, 2013

At the same time, other groups are interested in different sites and services. Brands seek to engage their fans, friends and followers; some even go so far as to buy fans. Brands want to socialize, share a laugh, hangout, join a Group and even have a conversation. Social Media Strategy in Times of Tragedy.

Statistics 159

Statistics ROI API Analysis 159

Josh S Peters

FEBRUARY 5, 2013

If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers. Check out Forums, wikis, groups, blogs, etc. Talk to your front line employees, sales reps, and data collected from social listening tools to create content your customers want and need. Participate.

Strategy 186

Strategy Wiki Sysomos Widget 186

Josh S Peters

SEPTEMBER 18, 2009

Acquisition / Lead Generation – These types of campaigns are used to gather information (like email addresses, profiles, home addresses, etc) with the goal of winding up with a list of people who are most likely to buy from you. No CTA to buy anything or click on anything that injected you into a sales funnel.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

OCTOBER 20, 2009

Right now the camps seem to be polarized and split into two very outspoken groups. Media buys, affiliate marketing, SEO, SEM, and blogging have absolutely no value on their own. You don't know that someone saw your billboard and then decided to come to your site later and buy something unless you ask. Well written.

ROI 161

ROI Social Media Metrics Loyalty 161

Josh S Peters

NOVEMBER 23, 2009

With FaceBook you will want to befriend your fans on your profile (if done for your personal business & not a corporate one) and when you add them create a group that is just for your fans so you can easily look at just their updates and interact with your fans. You shouldn’t stop at just your fan page and profile though.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

AUGUST 17, 2009

Brand Addiction by NeoGaboX In order for people to want to buy from you they need to know who you are. Consumers often build a relationship (mental or physical) with brands that they are aware of and are more likely to try new products or buy from a brand they know or are familiar with. They need to be aware of your brand.

Brands 148

Brands Widget Disqus Lijit 148