article thumbnail

12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

So, with Champion buy-in, we did four more tweetathons last year; one each, September through December. Props to Champion Tony Rivera and his team for creating this über-cool widget counter for the campaign… free! KiKi L’Italien spontaneously promised to film a video while she sang “Private Dancer.”

article thumbnail

22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Collectibles buy an account and get special badges like the Pro badge above. Real World Events Music labels, film studios pay MySpace for record launches and Secret Shows. API widget economy provide a platform for Amazon to empower Twitterers to sell books to each other via API. Business ones even. Verified ones definitely.

Twitter 99
article thumbnail

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

Southwest is widely applauded for their use of social media, yet it only took one employee to kick off the wrong portly film director for it to blow up in their face. That Twitter widget is cool. Build a Crisis Plan Is today the day that a social media-fueled crisis erupts for your brand? Probably not, but maybe.

Compete 115
article thumbnail

12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

article thumbnail

Freemium Revenues: Social Media Business Podcast

Laurel Papworth

Freemium and TV Film Newspapers. And 9,000 buy the magazine at newsagencies. API Widget Economy: Social Media Business Podcast (11). Wired offers the magazine for free online yet 800,000 pay $1 a month for subscriptions. No paywall, Mr Murdoch, but no great numbers either. Related posts. Revenue: Events in Social Networks (2).

article thumbnail

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky. That’s shifting to a future where profit comes from helping people buy. It’s not about any of the tools.