Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Get your community on board before the tweetathon. Use that to your advantage.

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Organization Tips Hashtag URL 267

Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Collectibles buy an account and get special badges like the Pro badge above. Real World Events Music labels, film studios pay MySpace for record launches and Secret Shows. Two, how can Twitter make money?

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Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

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Social Media Marketing Consultant Communities 163

Convince & Convert

FEBRUARY 24, 2010

Southwest is widely applauded for their use of social media, yet it only took one employee to kick off the wrong portly film director for it to blow up in their face. That Twitter widget is cool. Build a Crisis Plan Is today the day that a social media-fueled crisis erupts for your brand? Probably not, but maybe.

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Compete Conference Organization Social CRM 116

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

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Laurel Papworth

NOVEMBER 22, 2009

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? Freemium and TV Film Newspapers. And 9,000 buy the magazine at newsagencies. advertising? A mugs game?

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