Convince & Convert

JANUARY 9, 2012

That does not mean that the people who liked the commercial will buy more snacks, or that the people who hated the commercial will swear off Tostitos. For a major event like a college BCS bowl game, it’s not inconceivable that Frito-Lay could have been in contact with ESPN in real-time, and told them which spot to run a second time.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

That does not mean that the people who liked the commercial will buy more snacks, or that the people who hated the commercial will swear off Tostitos. For a major event like a college BCS bowl game, it’s not inconceivable that Frito-Lay could have been in contact with ESPN in real-time, and told them which spot to run a second time.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Razor Social

MARCH 30, 2016

They could be talking about buying a relevant product or service or asking questions about it. You could be running an event and you want to track real-time mentions so you can respond to and track them. Real-time Insights. At times, you want to monitor what is happening right now. Nicely presented charts with Sysomos4. Talkwalker.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77