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Sprout Social
MARCH 13, 2017
Before you buy that shirt online, you look at reviews to see what other people think of the fit and quality. One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. For local businesses that might mean Yelp, Google and FourSquare. Awards and recognition.
Convince & Convert
APRIL 22, 2010
Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. Certainly, brand communities like My Starbucks Idea and Fiskateers are successful in this arena – and we’ll soon see many more companies using their Facebook fan pages in this fashion. Thanks @jaybaer! |
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