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How to Use Social Proof to Boost Conversions

Sprout Social

Before you buy that shirt online, you look at reviews to see what other people think of the fit and quality. One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. For local businesses that might mean Yelp, Google and FourSquare. Awards and recognition.

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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

Kent Lewis packs an incredible amount of useful information into this concise post, which outlines tactics for marketing success, illustrated with real-world examples, for Facebook, Twitter, LinkedIn, Google+, YouTube, SlideShare, Quora and Foursquare. Turn B2B Buying Into a Social Experience by iMedia Connection.

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Is Social Media Too Big For Its Britches?

Convince & Convert

– [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. link] A must read for marketing executives. link] Jennifer Nausin Will use this in conversation today! Thanks @jaybaer! | Is Social Media Too Big For Its Britches?