Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Visible Technologies Still doing what they do. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?"

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Convince & Convert

JANUARY 9, 2012

We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. We like Visible a lot. Interesting that both snacks are Frito-Lay brands, and that entries of the Crash the Super Bowl can be used and modified by Frito-Lay without exception, and in perpetuity.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Bill Hartzer

MAY 26, 2010

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

MAY 20, 2012

What words are used in association with our brand? Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. . “I need to know what’s being said about my company, our competitors, and our category in social media. Where is this chatter occurring?”

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Proactive Report

JANUARY 6, 2016

For those with larger budgets and needs there’s Visible Technologies and Digimind. There are many examples of digital campaigns: one was a toothpaste brand that targeted college kids. They created a community of brand advocates. There are so many tools available today that can help you do this effectively.

Conversation 40

Conversation Campaign Content Visible Technologies 40

Proactive Report

JANUARY 6, 2016

For those with larger budgets and needs there’s Visible Technologies and Digimind. There are many examples of digital campaigns: one was a toothpaste brand that targeted college kids. They created a community of brand advocates. There are so many tools available today that can help you do this effectively.

Conversation 40

Conversation Campaign Content Visible Technologies 40

Proactive Report

JANUARY 6, 2016

For those with larger budgets and needs there’s Visible Technologies and Digimind. There are many examples of digital campaigns: one was a toothpaste brand that targeted college kids. They created a community of brand advocates. There are so many tools available today that can help you do this effectively.

Conversation 40

Conversation Campaign Content Visible Technologies 40